Marketing strategy is an overall approach and a long term, strategic game plan for any business or company with the purpose of attaining a sustainable competitive edge by knowing the desires and needs of consumers. The marketing strategy map can be used to effectively address the marketing objectives of any business. A good marketing strategy map can serve as a tool to create a more profitable, successful marketing mix.
Marketing is an art and science that involve evaluating potential prospects, identifying their needs, analyzing market competition and working to meet those needs by presenting goods and/or services in a unique manner that engages and attracts the customer. In marketing activities, the ultimate objective is to create a desirable marketing mix by identifying, as part of the marketing mix, those activities that yield the greatest return on investment. The four Ps of effective marketing strategy map will assist you in finding and developing the appropriate marketing mix. The four Ps are usually: a distinctive value proposition, a comprehensive approach, a concentrated customer focus and a commitment to ongoing development. These four Ps are the cornerstones of a successful marketing strategy and are critical in establishing any lasting reputation.
The primary objective of marketing strategies is to identify and target markets. Marketing is the process of discovering how people respond to a product or service. Marketing activities should be designed to understand who your target market is, what they want, how they search for products and what they expect to obtain from doing business with you. In a B2C businesses, marketing strategies should be designed to build and maintain a strong customer base. A marketing strategy is also an essential element of establishing and maintaining long term customer relationships. In addition, effective marketing strategies help to keep your brand constantly refreshed for maximum impact with customers.
An effective marketing plan should be flexible enough to meet the objectives of different stages of a marketing program. The plan should define the goals of each stage and the sequence of actions to achieve those goals. A detailed marketing plan should include a description of each stage and its expected outcomes. The marketing goals in a B2C business plan should include the following: to build a recognizable, recognizably corporate presence, to generate sales leads, to attract new clients and customers, to build a reputation for quality and dependability, to build organizational alignment toward a common purpose and to achieve specific business objectives. The marketing goals in a digital marketing strategy plan should be dependent on the type of media being used to reach out to your target audience. This plan will help you determine which advertising method will be more effective.
Search engine marketing has been considered the most effective and cost effective medium for online advertising. However, it has some drawbacks such as minimal reach to the potential customers. For this reason, an alternative strategy of online marketing called FFA or ‘faster fact’ marketing has been used which involves producing small but fast facts that are helpful to your prospective customers in making a buying decision. The fast fact material should be ready to download immediately after purchase.
FFA marketing is very easy to do, since all you need is to have a quick version of the information you are giving away. A lot of internet marketing experts would advise starting with article marketing and then move to video marketing and social media marketing, if you still have not tried them. You can also use pay per click systems or keywords in your web pages to increase traffic. There are many free resources available online that can teach you about effective internet marketing strategies, so make sure to visit some of these sites. However, when using these free resources, remember to read the disclaimer carefully, especially if you are not experienced with internet marketing.